Top eight housing markets witness a 5% drop in sales, 25% fall in new launches; demand up only in NCR: Report

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Housing sales declined by 5% in the July-September quarter across the top eight cities due to a fall in new supply and sharp increase in real estate prices. Only Delhi-NCR witnessed a 29% growth in sales during the period, an analysis by PropTiger showed.

New launches during the July-September quarter of 2024 also declined across cities except Delhi-NCR, according to โ€˜Real Insight Residential Reportโ€™ by PropTiger.com, part of REA India.

A total of 96,544 units were sold in July-September, down 5% from 1,01,221 units sold during the same period in 2023. The number of new residential units launched in the top 8 markets fell 25% to 91,863 units from 1,23,080 units, it noted.

Housing sales declined by 5% in the July-September quarter across the top eight cities due to a fall in new supply and sharp increase in real estate prices. Only Delhi-NCR witnessed a 29% growth in sales. (HT File)

In the July-September quarter of 2024, Delhi-NCR saw a significant sales surge of 29% year-on-year (YoY), with 10,098 units sold compared to 7,800 in the same period last year.ย 

Gurugram witnessed an 89% increase in housing sales in the third quarter of this year, the report showed.

Also Read: Real estate market trends: Are luxury housing sales sustainable in the long run?

Mumbai, while leading in overall volume, experienced a slight 1% dip, selling 30,010 units versus 30,299 in Q3 2023. Hyderabad faced a notable decline, with sales dropping 19% YoY to 11,564 units from 14,191 units, the report showed.

Bengaluru’s sales decreased by 11% YoY, with 11,160 units sold, down from 12,588 units in the same period last year. Similarly, Ahmedabad recorded a 9% YoY drop, with 9,352 units sold compared to 10,305 units in the previous year.

Increase in home prices impacts affordability leading to drop in sales

A sharp increase in home pricesโ€”averaging a nearly 20% increase across the top eight citiesโ€”impacted affordability leading to a 5% YoY drop in overall sales, the report noted.ย 

New launches witnessed a more significant 25% YoY decrease compared to the same quarter in 2023. The number of new residential units launched in the top 8 markets decreased from 1,23,080 units in Q3 2023 to 91,863 units in Q3 2024, marking a significant 25% drop, it said.

“The year-on-year decline in both sales and new launches reflects the market’s response to rising prices. While the demand and supply for homes moderated during the April-June period due to the general elections and a temporary slowdown in the approval process during July-August, consumer sentiment remains positive. This is driven by strong market fundamentals, which continue to encourage real estate as a preferred investment avenue,” said Vikas Wadhawan, CFO of REA India and Business Head of PropTiger.com

Also Read: Housing sales up 5% at 87,000 units across top 8 cities in Jul-Sep with Mumbai topping the list

It noted that over the last few quarters, prices have increased by 3% to as much as 50% in some prime localities of key markets, affecting immediate buying decisions.

โ€œHowever, we expect buyers to gradually adjust to the new price realities. With the festive season kicking off with Navratri, renewed buyer interest and a spike in sales activity are anticipated. The market frenzy has slowed, creating a more stable environment for end-users. Developers, particularly in Hyderabad and Pune, have also recalibrated their supply strategies to align with shifting demand patterns, while Delhi NCR continues to display robust momentum in both sales and launches,โ€ he added.

Also Read: Buying a house in Navratri 2024? Real estate developers dole out offers but cash discounts few and far between

Launches increase only in Delhi-NCR

In Q3 2024, Delhi NCR witnessed a robust 76% YoY rise in new launches, with 11,955 units introduced, compared to 6,810 in Q3 2023, indicating strong developer confidence.ย 

Gurugram saw an ย almost 184% rise in new launches compared to the same period (Q3) last year, the report showed.

Conversely, Mumbai saw a 13% drop in new supply, with 31,123 units launched versus 35,923 last year. Hyderabad experienced a sharp 58% YoY decline, with new launches falling to 8,546 units from 20,481 in the previous year. Pune’s new supply also contracted 36% YoY to 13,543 units from 21,287. Despite a quarterly rise, Kolkata saw a 61% YoY drop, launching just 1,516 units compared to 3,850 units in Q3 2023.



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