HYBE’s shocking decision regarding NewJeans came to light recently which has immensely angered the group’s fans. Recently the music label’s internal documents were made public by The Ministry of Culture, Sports and Tourism. The plans were made private immediately after considering the matter could have adverse effects on the public. However, netizens turned out to be quicker as the legal paperwork spread like wildfire.
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HYBE’s plan to quietly drop NewJeans
In the brief leal plans about the girl groups of HYBE, the laid out plan to oust NewJeans. When ILLIT made its mark and joined NewJeans and LE SSERAFIM in the music label’s girl group ranking, the trio came to be known as NEW-IL-LE.
The acronym was used across multimedia platforms to praise the new generation of girl group idols. The new documents revealed the plans to drop the NEW from this acronym. Instead, the report included creating a new category for LE SSERAFIM and getting them tied into promotions.
HYBE noticed that ILLIT received more attention when it got tied into the trio. Similarly, the music label wanted to put LE SSERAFIM in a girl group category which became a million sellers and show them as the crème de la crème of the music label. And in this process, they secretly wanted to oust the NewJeans.
The report stated, “As various communities began to use ‘HYBE’s New-ILL-LE’ to refer to NewJeans, ILLIT, and LE SSERAFIM, people began to mention ILLIT more.” It added, “Right now, it might be necessary to tie LE SSERAFIM to BLACKPINK, aespa, and IVE into the category of girl groups as million sellers in the first week of sales and separate them from the 4th generation. We were plagued by the term New-ILL-LE for a few days, but we can just throw “New” away and start a whole new thing,” as reported by Koreaboo.
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Netizens react to HYBE’S new report
The leak of the new development left netizens furious in light of the recent HYBE controversy as well. One user wrote, “This is so crazy the way we knew Hybe was trying to get rid of NewJeans and now we have actual proof.” A second user wrote on X, “One day, K-pop will thank hanni, new jeans and mhj. Hybe ruined K-pop and they should somehow pay for everything. how did we go from enjoying music to fighting for streams, views and sales?”
A third user wrote, “I said this before. Bang and HYBE is the seven deadly sins of K-pop.” Another user wrote, “NewJeans did the best they could to stand up and defend themselves from that company. since 2023, they’ve been planning to get rid and throw newjeans away and replace them. these girls was fighting for their careers.”
Meanwhile, one user wrote, “newjeans karma hitting everybody you love to see it.”
