Dubbed as the slogan of the century‘A Diamond is Forever,’ is now changing forever.
An ingenious tagline that brought a cultural shift with it made diamonds an indispensable symbol of love and promise. This slogan, which is as ubiquitous as diamonds themselves, was marketed 77 years ago by The De Beers Group to depict diamonds as a rare mineral to exercise control over the diamond industry. Decades later, we have an immaculate alternative to natural diamonds taking centre stage.
Lab-grown diamonds are no news anymore, but these synthetic diamonds are still mired in fabricated fallacies. ‘Lab diamonds are fake.’ ‘Lab diamonds have impurities.’ ‘Lab diamonds are not ethical.’ These are just some accusations that these lab diamonds have to endure daily. But now, thanks to a few entrepreneurs, there’s a shift in the mindset of people, which is backed by science, and ‘Iced Out by Maq LLC’ is laying the groundwork for it.
Mihir Sagar, the founder of ‘Iced Out by Maq LLC,’ is positive about the outlook of lab grown diamonds. With numerous accolades under his belt, accurate knowledge and experience of the diamond industry, he is one of the entrepreneurs who believes that a diamond is forever, but also for everyone; and this belief system is the crux of his business model.
To bridge the gap between the misconception of lab-grown diamonds and their authenticity, Mihir starts off by helping the buyer understand the science of how a diamond is formed. Which is nothing but the accumulation of carbon atoms pressurised under the surface of the Earth for millions of years; and this same process is replicated in a lab within 6 to 10 weeks, which forms a lab-grown diamond. So, we are simply accelerating the process of diamond formation from millions of years to merely weeks.
This one-on-one interaction with all his potential buyers, providing a guide on how and which diamond to select based on their requirements, helps him to break the ice and to better understand his client’s needs. Which is why he has long-term relations with all his clients, which is needless to say, business 101.
Now that we’ve uncovered the reason why Iced Out by Maq LLC is famous among the locals, celebrities, and royalty of Dubai, we need to understand what is the magic mantra of Mihir Sagar that makes Iced Out stand out from the crowd.
First things first, Mihir deals in both natural and lab-grown diamonds, which basically gives the buyer the option to choose whatever suits them. Also, they will have peace of mind that whatever it is that they are buying will be one of a kind, because all the pieces in Iced Out are exclusive items, limited items so to speak. His by-appointment-only one- on-one interaction policy gives the buyer the time and attention they require. Apart from the paramount customer service that he provides, there are some lucrative deals that attract more customers, and these deals cannot be understated. Every Friday there is Mazal Deal or Mazal U’Bracha, which is a common practice in the diamond industry. The tradition of saying the phrase while shaking hands is prevalent in the industry, owing to its reliance on mutual trust, integrity, and reputation to finalise transactions and deals, whilst respecting the Middle Eastern traditions.
So, whether you are looking for an amazing deal, a variety of diamond options, Earth- mined diamonds, or lab-grown ones, there is something for everyone at Iced Out by Maq LLC. Visit his Instagram page @icedeoutbymaq or contact him for an appointment for more information.
