New Delhi, 09 November, 2024 – Svish, India’s bold wellness brand renowned for tackling taboo topics with a refreshing twist, has captured widespread attention with its latest campaign featuring cricket star Shikhar Dhawan. The campaign, which humorously addresses intimate wellness, brings Svish’s new Isvish Topical Delay Spray into the spotlight while breaking down societal barriers surrounding discussions of personal care and intimacy in India.
The campaign began on October 24, when Dhawan posted a late-night, cryptic message on X (formerly Twitter) at 10:30 pm that read, “Can’t fall asleep, please help.” The post instantly went viral, drawing responses from fans and media who speculated on the cause of his restlessness, with some humorously offering sleep remedies.
The next day, Dhawan revealed the true reason behind his sleepless night in an Instagram video: the late-night disturbances were due to his neighbors, who had used the Isvish Topical Delay Spray. His tongue-in-cheek delivery injected humor into the discussion around wellness, creating a light-hearted moment that quickly gained traction across social media.
Fans and followers were quick to applaud Dhawan’s playful involvement, with the campaign generating thousands of likes, shares, and positive comments. By linking an intimate wellness product with Dhawan’s engaging personality, Svish successfully brought the topic to mainstream conversations.
Commenting on the campaign, Ishan Grover and Jaideep Mahajan, Co-Founders of Svish, shared, “With Shikhar Dhawan on board, we sought to create a campaign that was both entertaining and relatable. The public’s reaction shows how humor can transform conversations around intimate wellness, making the topic approachable and positive. This memorable campaign moment has made a lasting impression and introduced Isvish Delay Spray as a solution that’s backed by both efficacy and a fresh, open perspective.”
With the release of Isvish Topical Delay Spray, Svish reaffirms its mission to bridge the awareness gap on intimate well-being in India. The product is scientifically formulated to offer safe, effective solutions that enhance individuals’ experiences in personal life while promoting open dialogue around topics often shrouded in discretion.
Reflecting on Svish’s , vision, Co-Founder Ishan Grover remarked, “Intimate well-being significantly contributes to overall life satisfaction, yet discussions around it are limited due to social norms. At Svish, our goal is to provide resources that address these needs in a positive and uplifting way. The Isvish Delay Spray empowers people to embrace life with confidence, encouraging openness on matters that impact their quality of life.”
As a brand, Svish continues to break new ground, bringing wellness products to the Indian market with campaigns that spark curiosity, inspire dialogue, and encourage a balanced approach to personal care. By partnering with a beloved icon like Shikhar Dhawan, Svish is making strides toward a more open, healthy conversation on intimate wellness in India.
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